|
 |
| Does your Canadian web designer have
experience? |
Check to see how long the company has
been in business. 90% of web design
companies go belly up within the first 5
years of business. If a company has made it
past the 5 year mark then it’s probably safe
to say that they are here to stay. Also,
with experience comes knowledge. More
experienced web design companies have worked
on hundreds of projects and can provide you
with a quote and timeline that will be right
on the money.
|
|
|
|
| Does your Canadian web designer have
a flair for design and functionality? |
Some web design companies can create a
great work of “art”, but it has to be
understood that web development is marketing
– not art. The designer must ensure that the
website is functional, practical, and
designed to sell – not just look pretty.
That being said, a potential customer or
client often judges the quality of your
business based on the look of your website,
so you have to ensure that the web designer
has a solid design portfolio to backup their
marketing skills.
|
|
|
|
| Can They Drive Traffic to Your
Website? |
You may have a great looking and
informative website, but if it doesn’t
generate any visitors then it’s impossible
for the website to be an effective marketing
tool. The web design company you choose
should be well versed in all areas of
Internet marketing including search engine
marketing. The best way to tell if a company
knows what they’re doing is to perform a
simple Google search for web design
companies in your area. If they’re on top of
the search results it’s probably safe to
assume that they can do the same for you.
|
|
|
|
| Do They Listen and Ask the Right
Questions? |
A good web designer should guide you
through the whole process and take time to
explain each step along the way. In
addition, they must also listen attentively
to your input and suggestions. After all,
the business owner typically knows more
about his / her industry and market better
than the web designer. It’s important that
the web designer ask the right questions to
fully understand your business and the goal
of the website.
|
|
|
|
| Ask For Some References |
Don’t just take a look at the web
designer company's
portfolio – ask them for some references as
well. An experienced web design company
should be able to provide you with at least
a few references that can vouch for the
company’s services. Make sure that you ask
if the company met their proposed timeline
and budget.
|
|
|
|
| You Get What You Pay For |
| The fees that web design companies charge can vary
drastically. Larger companies can charge anywhere from
$3,000 to $5,000 for a website, whereas freelancers and
individuals can charge anywhere from $1,000 to $1,500.
Generally, the more money you pay the greater the quality of
the final product. But, before you pony up the dough for a
Flashy new website, make sure that the price the company
charges matches up with their experience and portfolio. |
|
In summary, when looking for a web designer
in Canada, treat your search with care and diligence and
make sure that you shop around. A website is a big decision,
and choosing the right partner for your online presence
might be the deciding factor that determines your success.
|
