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Google PageRank Explained for
Toronto Websites
How is a Toronto web page ranked in a search engine? It can be
done using a mathematical equation which takes into account the
amount of time the keywords appear on the Toronto webpage and then this
would be factored with the location of the keywords in order to
determine the webpage ranking. Alternatively, the other method used
is to judge the number of times a Brampon webpage is linked to other web
pages and this determines how a webpage is ranked. This is called
link analysis.
Both these together figure in search engine optimization which
really is an art and a science. It is this that makes a Brampton website
attractive as far as search engines are concerned and for a website,
a high rank is everything.
Right now, Google is the search engine that over 50% of Bramtpon searchers on
the Internet go to. The second is Yahoo! What makes Google so
attractive is its trademarked program called PageRank which was
initially patented with the Stanford University. It was designed by
one of the Google creators, Larry Page as you can see, the name is a
play on his name. Together with Sergey Brin, both students at
Stanford, Google was designed as a research project. What a distance
it has come since then!
PageRank you'll find, is based on what is called the link analysis
algorithm. It assigns a numerical weight to each and every
individual element of any hyperlink set of documents. The purpose of
this is to measure its relative importance with the set. The
numerical weight that is assigned to any element is called PageRank
of E and you'll find that PR(E) is the denotation used. It really
does operate like a voting booth. Every time that it finds a
hyperlink to a webpage, PageRank counts it as a vote which supports
the webpage. The more pages that link to a page, the more votes of
support that the webpage receives. If PageRank comes up against a
website that has absolutely no links connecting it with another
webpage, then it does not get any votes at all. However, tests have
proved this is no infallible system. An alternative is the HITS
algorithm.
Google does not like the idea of spamdexing and in 2005, a program
called 'nofollow' was designed which allowed webmasters to create
links which PageRank would ignore. This also keeps spamdexing to a
minimum.
PageRank has now been redesigned to be an eight-unit measurement.
Google displays the value that PageRank places on each website right
next to each website it displays. What has been proposed is that
PageRank should be used to replace the ISI impact factor so that one
can determine the quality of a journal citation.
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