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Google Compared to Yahoo!
Google and Yahoo are undoubtedly the two biggies
when it comes to search engines.
Despite them being fierce competitors, they share so many commons
goals. Both the search engines share common roots as they were
created by students from Stanford University. Yahoo was created by
Jerry Yang and David Filo, two graduate students from Stanford
University. Previously the website was called 'Jerry's guide to the
World Wide Web but later on they settled with the name Yahoo! thus
celebrating the noted writer Jonathan Swift's word in 'Gulliver's
Travels'. In this novel Swift mentioned that this word was 'rude,
unsophisticated, uncouth'. After four years of this search engine
being unveiled to the whole world by Yang and Filo, two other
students of the Stanford University Larry Page and Sergey Brin
created their own search engine as part of their research project.
This search engine was created on September 7, 1998 and they named
it Google. Primarily Google started out as a search engine which was
operated through the Website of the Stanford University. On August
19 2004 this search engine was made open to the public. By the end
of the year 2006 Google became the leading player in the field of
search engines and managed to capture 50.8% of the market.
In a span of one year Yahoo! had hits of more than a million. Due to
such a huge number of people hitting the website the creators of the
website incorporated their company in the month of May of the year
1995. The search engine was made public on the 12th of April 1996.
This step earned the portal a handsome amount of 2.6 million
dollars.
Google however progressed at a slower pace than Yahoo. A little
while after the creation of Google, Page and Brin registered it
under the domain name of google.com on 17th September 1997 on the
website of the Stanford University. Around a year after the
registration of Google on the Stanford University website, the
creator duo planned to incorporate their project. On August 19, 2004
Google was made public. Currently Google is regarded as the most
popular search engine.
The success Yahoo! achieved in a short span of time made the
creators and the shareholders of the portal believe that they had a
minting machine on hand. During the early part of the decade, they
failed to make a prediction of the crisis the dot com companies were
going to suffer. Yahoo managed to sail through the crisis but had to
suffer a loss of stocks worth $8.11.
Yahoo! makes use of a technique which involves a combination of
compiled crawlers and index results for the purpose of ranking the
web pages and websites on the search engine. Apart from this Yahoo!
also provides a service where webmasters can buy submission to
Yahoo's human compiled directory in exchange of some fee. The annual
fee of this service is a hundred dollars. This process will provide
web crawlers to give better ranking to the websites.
Google owes its success and popularity to the technique it uses for
searching and ranking web pages. They termed this technique as
Pagerank. Google however is skeptical about the unscrupulous means
used by many of the webmasters in order to gain high ranks in the
search engine. In order to do away with such webmasters Google keep
their technique of Pagerank a very closely kept secret. They however
reveal the fact that it runs on a program called link analysis
algorithm. This technique was unique because it separates each
webpage or website on the basis of quality and the links it pointed
to.
Yahoo! also started offering a service to the webmasters - an
offering called paid inclusion. According to this process the
webmasters were guaranteed that their web pages would receive a high
rank for a fee. However they did not guarantee what type of ranking
the web pages would receive. They did not make any promise that the
web pages would be present in the first two pages of the search
engines.
Google uses another structure called pay-per-click. In this, each
time an advertiser link is clicked on the search engine, Google
charges fifty cents from the advertiser.
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