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Business Website Guide - Tips & Advice

The web design guide for small business owners.


 

Selecting a Web Hosting Service

Selecting an appropriate web hosting service is an important part of establishing your website. Depending on your goals and the purpose of your website, you might not be satisfied with just any web hosting service. Not to mention, selecting the wrong web hosting service for your site can cause problems for you and your visitors.


What does a web hosting service do and how do you know which one is right for you?

A web hosting service is a company that stores your website and information and has the proper technology and equipment to provide that information to internet users.

It’s important to establish the difference between free web hosting service and paid web hosting service. Obviously, free service has one clear advantage: it’s free. But on the flip side, you usually have pretty limited options as to what your site can look like and how much information you can store. You also might experience pretty limited support from the provider.

Paid web hosting service is a category all on its own and has a wide range in terms of cost and quality of service. Nevertheless, if you’re running a business and you want a quality, competitive website, you’re going to want to pay for web hosting service.


In the world of paid web hosting services, there are low-cost options and full-service options.

Full-service web hosting companies are going to cost you more money to host your site. However, low-cost web hosting services usually have other products and services they’re hoping you’ll buy. There’s also some concern around the longevity of these kinds of services. You certainly do not want to tune into your website one day only to find that it’s not there because your hosting service no longer exists.

Also, sometimes free and low-budget web hosting services will limit you in terms of the traffic to your site. The whole point of having a website is to direct traffic to it. Unless you’re not interested in having very many people visit your site, low-cost web hosting companies probably aren’t for you.

With that, serious business owners establishing a website are probably safer going with full-service web hosting companies. They’re reliable, they offer great, often 24/7, technical support, and you’ll have almost no restrictions on design, functionality, size and traffic to your site.

Full-service web hosting companies should also allow you to add any and all kinds of bells and whistles to your website. They’ll also include fast connection speeds that allow your visitors to upload and view pages of your site quickly.

Even though full-service web hosting companies don’t fall into the ‘low-budget’ category, it doesn’t mean that there aren’t great full-service providers that are budget friendly. A good web hosting company will have competitive pricing.

If you’re a business owner, you probably have lots of friends and colleagues that also have business websites. Ask around to see which web hosting companies your colleagues have had success with and start with those providers. A reference is the best way to ensure that you’re working with a quality web hosting company that will take care of you, your business, and your website.

 

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