8 Types of Online Advertising

If you have a niche website or online business, you can benefit from online advertising because you can reach a very specific niche audience that you wouldn't possible reach through traditional advertising avenues like niche and trade magazines.

Cost is the main and biggest difference between niche online advertising and niche print advertising. You have several affordable online advertising options available to you. And because hundreds of niche sites are being launched every day, your online advertising opportunities are practically limitless.

Online advertising has different types and they range from the obvious, in-your-face advertising to the subtle, soft sell type. There are 8 basic online advertising types that most website or online business owners use.

1. Banner Advertising
Banner advertising involves the use of banner ads to promote a website or online business. Your banner ad would include your company or website logo, tag line and advertising message. Banner ads can be static or animated, and they can range size. The size of your banner ad would depend on how big the space is available on the site where you buy banner advertising.

2. Sponsorships
Many advertisers gain exposure for their website or online business through online sponsorship. Sponsorship could be either through site-wide text links and banner ads or online video commercials. Some advertisers sponsor free Web templates, for instance, wherein their link remains intact whenever a template is used.

3. Text Link Advertising
Text link advertising works in the same manner as banner advertising. Text links can be site-wide and located in the sidebar, footer or any other area in the advertising site. Text link ads can also be incorporated within the content itself.

4. Video Advertising
Video advertising can be done in the same manner as banner advertising by using different video screen sizes or it can have blatant advertising and presented as Web commercials. Video advertising is popular in video sharing sites, particularly if the video has an entertainment value attached to it and has the potential of going "viral" (being passed around through referrals or word-of-mouth).

5. E-mail Advertising
E-mail advertising is a type of online advertising that involves purchasing a text link ad or banner ad for placement in e-mail newsletters or e-zines.

6. Pay-Per-Click (PPC) Advertising or Search Engine Advertising
This type of online advertising involves purchasing text ads and banner ads and having those ads show as sponsored results when certain keywords or phrases are searched for. You would purchase this type of online advertising from Google AdWords, for instance, and have your ads appear on websites relevant to your keywords through Google AdSense.

7. Online Classifieds
Online classifieds are similar to how offline classifieds work. You would promote your website or online business to an online classified site that lists other ads for the general market.

8. Pop-up and/or Pop-under Advertising
Pop-ups and pop-unders are online ads that appear under and over the original website you are visiting. Pop-ups and pop-unders may be triggered when visitors enter or leave a website or when they click on a link. Pop-up and pop-under advertising are regarded as an intrusive type of online advertising and browsers now come with built-in pop-up blockers.