Improve your Adsense Earnings: 4 Easy Ways

Almost every business site owner and popular niche site owner knows by now that Google AdSense is an easy site add-on that can generate revenue. Most medium traffic sites make hundreds to thousands of dollars a month when they use AdSense. If you have anything unique enough, valuable enough, or entertaining enough to bring traffic to your site, you can make a lot of money with AdSense. If you are already making money with AdSense, that doesn't mean you can't make even more money with AdSense.

Here are some of the easiest and most overlooked ways to optimize AdSense sites:

1. Test out different AdSense ad display formats to see which ones get the best results. The most recommended is the “Large Rectangle”, which is 336 pixels by 280 pixels. Most people report their highest click through rates come from the Large Rectangle. But you may find you get different results based on how your pages are laid out and what type of content you have on your pages. The way you can tell of course which display formats work best for you is to try them all and compare click through statistics on the same days of the week, when nothing else on the page has been changed.

2. Make sure you create a color palette for your AdSense ads that integrates well into the design of your site. You may think that "sore-thumb" ads attract more attention, but in reality people have learned to distinguish and ignore ads that stick out after years of being exposed to banner advertisements. All bad looking ads really do is make bad, unprofessional looking websites. Contrary to wide speculation, site visitors are much more likely to read ads that fit in well and look like they belong as part of the page's content. But, if you don't believe me, try an AdSense palette that really fits your page for one week and then one that really clashes for one week and compare the click through rates of the two. If you get more clicks on the sore-thumb, stick with it.

3. If you have a large site with consistent design you should not waste time putting the AdSense script into each page by hand. You should instead use server side includes (SSI), PHP includes, or ASP includes, depending on which your host makes available to you. With includes you simply put the AdSense script into a single file and then a link to it in the template you use for creating your pages. Whenever a person visits the pages the host will automatically insert the code into each page. Many newer website owners have not yet discovered the power of includes to speed up the process of making and changing pages. If this includes you, taking the time to learn includes will save you hundreds or thousands of hours over the course of time.

4. Give serious consideration to making AdSense more prominent on your page. Many site owners try to hide their AdSense as if they're ashamed of it. Particularly, consider placing your AdSense at the top left where people will see it first upon visiting the page. If they came to your page looking for specific content and they see it first in the AdSense ad, there is a great chance they will click on the ad right away, making a deposit in your AdSense account.

Hopefully you have found at least one new thing you can do to optimize AdSense sites you own. Optimize AdSense sites can be a wonderful thing for you and your site visitors because they provide very relevant links to the content people are looking for on your sites. The better you fit your content into a tight niche category, the more value your AdSense will have for your visitors and the more click throughs you'll get. In the ultra-competitive Web business environment, you need every advantage you can get to maintain high click through rates.

Pay special attention to any tips you get on how to optimize AdSense sites. They may not all work for you, but each thing you try in an effort to optimize AdSense sites pushes you a little closer to optimizing profits. After all, profits are why you use AdSense in the first place. The more you learn by reading, trial, and error, the more quickly you'll be able to optimize AdSense sites you create in the future.