Small Business Websites: Sitemaps

Search engine ranking is perhaps the most important element that determines a website’s success. The key to getting your website to appear in the search engine results starts with getting your website’s pages indexed. By indexed, I mean allowing the Google robot to visit and scan each page on your website to determine its relevance. However, many search engines have a difficult time finding pages that are buried deep in your site’s navigation structure.

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Small Business Search Engine Optimization Primer

In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first. These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.

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Search Engine Optimization (SEO) Primer

Once your small business has an established website, you’ll find that the top three search engines (Google, Yahoo, MSN) will provide the bulk of your traffic – with Google probably sending you more visitors than all other sources combined. Sure, you can submit to directories and exchange links with other websites, but they will not directly provide much traffic. Now, it’s probably fair to say that you should focus almost all of your online marketing efforts to ranking well in the most popular search engines.

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Small Business Websites 101: e-Commerce Solutions

More and more businesses these days are beginning to sell and distribute their products and services via the Internet. It’s a win-win situation – consumers get the best selection at the lowest prices, and retailers get access to markets outside their geographic location. But, depending on the type of e-commerce website the business is pursuing, the cost to implement the project could range from a couple hundred to a few thousand dollars. There are some less professional but more cost efficient solutions, as well as some high-end solutions that will have your website rivaling the best e-commerce sites around. In this article I’ll discuss the different options available to website owners as well as the costs associated with those options.

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Toronto SEO Update

As of now www.ekonline.com is #2 in Google for "Toronto Website Design". The next targets are "Toronto SEO" and "Toronto Search Engine Optimization". I'm about #30 right now to start, so it will be interested to see if I can get top 5 with those phrases. I will update, but in the mean time, anyone want SEO service - check out the packages here: http://www.ekonline.com/services.html

Small Business Websites 101: Making Sense of Website Statistics

Every website owner wants lots of traffic directed to their website, but this can sometimes involve spending a lot of time and money. Fortunately, most website owners can increase their return on investment simply by paying closer attention to their website log files. Most website hosting companies have special software installed that will process these website log files and display the information in an easy to read format. From this information website owners can get an understanding as to how many people are visiting the website, where the visitors are coming from, where they are entering and exiting the website, the average number of page views per visit, and many more interesting facts. These statistics will allow you to better analyze the effectiveness of promotional campaigns and give you some insight as to how you can tweak your website to increase your return on investment.

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Small Business Websites 101: Website Content is Still King

So, you’ve developed a website for your small business. It has a clean design and uncluttered layout, accented by aesthetically pleasing graphics. Your web designer has ensured that it is accessible to all Internet users, no matter which browser or screen resolution they’re employing. As you browse the final product, you realize how easy it will be for your potential clients and customers to navigate to all of your website’s pages. You may think that you website is complete - but it’s not.

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List of Press Release Websites

http://www.clickpress.com
http://www.webwire.com/
http://www.emediawire.com
http://www.businesswire.com
http://www.prwebdirect.com -
http://www.theopenpress.com
http://www.free-press-release.com
http://www.pressbox.co.uk
http://www.i-newswire.com/
http://www.pr9.net
http://www.pr-inside.com
http://www.newswire.ca/
http://www.pressreleasenetwork.com
http://www.marketwire.com
http://www.urlwire.com/
http://www.prweb.com
http://www.prurgent.com
http://www.prleap.com
http://www.prnewswire.com
http://www.prfree.com/
http://www.openpress.com/
http://www.softpressrelease.com

Small Business Websites 101: Ensure That Everyone Can Properly View Your Website

It is common mistake for novice web designers to create a website and only test the website at 1 screen resolution and in 1 web browser. The problem is, there are still some Internet users that use 15” monitors, or use a browser other than Internet Explorer. Thus, if you’re not testing your website to ensure that it appears correctly at different screen resolutions and in different web browsers, you may be neglecting a small portion of your potential customers.

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