Why E-mail Marketing Is Old News
Email marketing was once of the most effective means of sending information to customers about updated specials and occurrences with a company whose presence was online. It was a tool that was used to connect, gain the attention of interested parties, and also bring in additional sales for a company. Today, however, many of the email campaigns and marketing schemes are not as effective anymore.
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posted by Cost Effective Web Design @ 10:57 PM
1 Comments
1 Comments:
This is true for many companies, especially those who burnt their lists and did not conduct campaigns according to best practices using legitimate tools and means. However, people sending mass email for receipts, invoices, sales follow ups and other general means of email communications are reaping large conversions and delivery rewards! It IS more expensive, but the ROI is high if you invest properly. Email isn't just for newsletters anymore. Never was actually! I have customers earning millions using email as a viable biz comm tool.
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