Oglivy on (Internet Website) Advertising

David Ogilvy was one of the most sought after executives in the advertising industry. He did not believe that advertising should be total guesswork. His firm, Ogilvy and Mather, conducted extensive research on what really works, and then shared their findings with the world. He was a college dropout and former door to door salesperson who eventually founded the largest advertising firm in the world. So, when Ogilvy writes about advertising it is worth listening to. I will be summarizing the most important parts of the print advertising section from his book. I always try to stress to clients that a website is not advertising per say, but a well designed website should share the principles that would be incorporated in a successful print advertising campaign.

Read The Main Points From Oglivy on Advertising here:

http://www.ekonline.com/web_design_articles/oglivy.html