Market Your Website By Creating a Buzz

In a 44-page study of word-of-mouth based on Internet chat room participation, Professors David Godes (Harvard Business School) and Dina Mayzlin (Yale School of Management) define buzz as the transfer of information from someone who is in the know to one who isn't. This is something that most of us understand intrinsically- buzz is about the “next” big thing, the one that hasn't hit yet. We hear about, and want to get in on the ground floor, so to speak.

Read The Full Article Here:
http://www.ekonline.com/web_design_articles/buzz.html