Google Search Results Explained

There are many reasons why your website’s position in the search engine results will vary. One day your website could be in the top 10 for a particular key phrase, and the next day you’re not on the first page. Changes to a website’s rankings are constantly occurring because changes on the Internet are constantly occurring. But, we can narrow the cause of the change down to four different sources: your website has changed, your competitor’s websites have changed, Google has made an update in the algorithm it uses to determine search results, or you or a competitor got caught using grey area SEO techniques.

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