What Information Do I Put On My Business Website?

The purpose of your website is to inform your customers about your industry and services in a way that influences them to become a paying customer. With that, your website should include enough information to allow your visitors to make an informed decision, but you don’t want to overwhelm them with too much information.


First and foremost, your website should include information about who you are and what you do.

Your visitors won’t hunt around your website for that basic information. If it isn’t clearly displayed on the first page, they will navigate away fairly quickly. It should be easy to find and explained simply.


You also want to tell them about your website.

Briefly explain the purpose of your site and how they can find information and get what they need. A quality website will be easy to navigate and user friendly, but it’s best to tell them where they are and what they can expect to find.

Educate your visitors about your industry and how your company can benefit them. They need specific information about why they need your product or service and how your company can provide them with a unique experience.


Next, give your visitors more detailed information about your services or products.

Tell them why your company or product is unique and what it can do for them. Address any concerns or questions that often arise around your business. Unanswered questions can leave your visitors looking to other providers. Include plenty of information and resources about your product that will lead to your visitors making a purchase.


It’s also a good idea to provide information about your company’s background.

Tell your visitors what makes your company a qualified, thorough, and competitive provider in your industry. Tell them what your mission or goals are. Give them some insight into the people behind your organization.


Most importantly, provide information as to how your customers can contact you and purchase your service.

Once you’ve successfully converted a customer, you do not want to lose them because they couldn’t figure out where and how to close the sale. If it’s a product they can easily order online, be sure to include a purchase page or shopping cart. If it’s a service that requires a phone call, ensure that all your contact information is easy to find.


Any additional information that helps your customer make a decision to purchase is useful.

Informative articles, blogs or other resources that reinforce your authority in the industry will keep your customers coming back to learn new things and further convince them that you’re a knowledgeable member of the industry. Just be careful not to overwhelm your customers with too much information. Overwhelmed customers are less likely to close the deal.

It sounds elementary, but including the “who, what, where, why and how” of your business is a good way to select necessary information for your website. Just remember that ‘less is more’ when it comes to designing a website.

 

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