Toronto Web Design | Mississauga Web Design | Brampton Web Design

Articles Icon

Internet Marketing

Alternative Mediums For Website Marketing

Alternative media, by any other name, including word-of-mouth, is a confusing collection of attempts to reach the consumer while bypassing traditional advertising vehicles. Some refer to it as buzz marketing. Others prefer street marketing, guerrilla marketing, renegade marketing, virtual marketing, ambush marketing, vanguard marketing, ambient marketing, covert marketing, under-the-radar marketing, below-the-line marketing, diffusion marketing or viral marketing.

New Age Marketing: Personalization

One branch of the alternative marketing movement that has been getting more and more attention, and becoming more and more popular, is making marketing personal. Advertisers seek to create personal connections with the people that they are seeking to entice to purchase their product. This can be done in many ways, but the most solidly constructive is the creation of “street teams.”

Market Your Website By Creating a Buzz

In a 44-page study of word-of-mouth based on Internet chat room participation, Professors David Godes (Harvard Business School) and Dina Mayzlin (Yale School of Management) define buzz as the transfer of information from someone who is in the know to one who isn't. This is something that most of us understand intrinsically- buzz is about the “next” big thing, the one that hasn't hit yet. We hear about, and want to get in on the ground floor, so to speak.

Buzz Marketing Part 2

Have you blogged yet? If the answer is yes, then you're either a hip Connector who is always first to be in the know, or an information-hungry Maven who wants to know everything there is to know about blogs, the latest Internet trend. Connectors and Mavens are two of the essential enablers critical to that social and marketing phenomenon known as word-of-mouth, the glue that holds the alternative marketing universe together.

Social Bookmarking For Your Business

The online world has truly become a breeding ground for many people competing over the free advertising that results from adding your bookmarks to social bookmarking websites, like Digg, blinklist, CiteULike, as well as many others. For businesses, these free services really mean that they are able to obtain more customers and clients in a quicker way than before. No longer do the traditional methods of offline marketing need to come into play because not only are millions of consumers already acclimated to the internet, but these social bookmarking organizations have really taken hold of the internet by storm.

Promoting Your Website Through Social Bookmarking

If you have a business then you probably have spent countless hours marketing your business offline and online in order to get more visitors and clients that will help you substantiate your revenue. Doing business in the offline world is often harder than the online world because many of the issues in the online world are not only easier to resolve, but they are easier to deal with in the fact that one doesn't need to directly go through another human to fix their problem. The internet is definitely getting smarter and all the tools that have been given to businesses over the years have made business tasks all the more easier. In fact, one of these tools is social bookmarking websites.

Using Digg! To Promote Your Website

If you do own a business, however, you might question why you or anyone else would want to use this social bookmarking website. However, many new people usually always ask these types of questions simply because they don't know how to use the site or the meaning of the site itself.

Social Networking as a Marketing Tool

Social networking has often been viewed as a means of bringing about people that would share a common interest for the services provided. With the introduction of the internet, social networking has taken on a whole new level. Social networking for marketers via the internet has taken the main stage when it comes to marketing ploys. The extent of marketing through the internet seems endless, as the imagination can roam free and social networking sites can be used to catapult various marketing techniques.

Viral Video Marketing Explained

In recent years, the use of the internet has exploded. The internet has become a popular location for many to turn to for social gatherings. These gatherings can be beneficial for both the internet user, and companies that are represented on the internet. One of the most popular functions that are available on the internet today is viral video marketing.

All About Viral Video Marketing

Perhaps the most well known alternative advertising technique is the viral video. Short videos, usually humorous or controversial, are created. These videos are different from traditional commercials in that the goal is generally to entertain the audience, not to inform them about a particular product. While information transferal often occurs as well, the aim of the viral video is to amuse. The idea is that getting the product into the public consciousness is the best thing that you can do; if people are curious, they will look up the details themselves.

Podcasting For Small Business

The internet has been home to various methods for marketing, many of which have been proven effective for the immediate time being. It is evident that one of the more popular forms of marketing as of late is podcasting. Podcasting has taken businesses to whole new levels for marketing and sales revenues, and only continues to grow with time.

Advertising Campaigns That Cause Controversy

With the rise of alternative marketing, including user and consumer generated ad content, there have also come questions of appropriateness. There is no central clearing house for ideas, in the viral marketing world. There is no one point of view through which everything is filtered. This can create problems for companies who put up advertising that might be deemed offensive.

A Cautionary Marketing Tale

In a recent Time magazine article, the Center for Digital Democracy, (an organization committed to the development and encouragement of noncommercial, public interest programming), likened guerrilla marketing to the "brand washing of America," a not-so-subtle reference to brainwashing techniques. Adbusters bemoans what it terms "cultural corruption," an unavoidable offshoot of alternative media activities.

Alternative Marketing Backlash

Alternative marketing has now been around long enough to be out of it’s infancy. Buzz marketing and guerilla marketing have now become recognizable tactics in the marketer’s arsenal, and consumers are becoming immune to them. This loss of effect is nowhere near the precipitous drop that traditional television and print advertising have undergone in recent years, but it nevertheless exists.

The Benefits of Having A Custom Designed Website

The Internet is quickly becoming the number one medium for information exchange between consumers and the business community. Aside from the numerous benefits a properly designed website can provide your business, in this day and age your customers EXPECT you to have a website. To put things into perspective, what would your customers think if you were not listed in the Yellow Pages?

Oglivy on (Internet Website) Advertising

David Ogilvy was one of the most sought after executives in the advertising industry. He did not believe that advertising should be totally guesswork. His firm, Ogilvy and Mather, conducted extensive research on what really works, and then shared their findings with the world. He was a college dropout and former door to door salesperson who eventually founded the largest advertising firm in the world. So, when Ogilvy writes about advertising it is worth listening to.

Good Copywriting Is Key To Converting Prospects into Customers

Good copyrighting is essential to having a successful Internet website. Just for those of you who don’t know, the “copy” is any sort of text-based content that’s included in an advertisement. No, a website is not an advertisement, but nonetheless, you are still trying to sell yourself, your company, ideas, and products or services. Not only does good copy pull the reader in and entice him or her to conduct business with your company, but proper writing skills are applauded by the major search engines.

Increase Sales by Properly Using Google’s Adwords

Most Internet users use Google and other search engines on a regular basis to find information, products, services and more. Most website owners will find that Google directs 2 to 3 times as much traffic to their website than Yahoo and MSN combined. Therefore, it may be a good idea to pay Google to send focused traffic to your website. This can be accomplished by registering for Google’s advertising service – Adwords.

Why You Need To Start Blogging To Promote Your Business Website

A Blog is short for “Web Log”. It is essentially an online journal that people write in and make available for the world to read. Blogs are generally used by personal Internet users to write about various topics of interest or just vent their emotions to the world. But, for your average business, Blogs present an excellent and often neglected opportunity to market your products or services. They are usually free to start, and can operate without an existing website to support them.

Market Your Business Every Time You Send/Receive an E-mail

Now, before you start thinking I’m going to write about undertaking mass e-mail campaigns, I just want to make it clear that I’m not going to tell you how to spam every business or consumer in your area. What I will write about though, is utilizing your Signature File (sig file) and the Auto-responder function to help market your products and/or services to clients and customers.

Search Engine Optimization

Google Compared to Yahoo!

Google and Yahoo are undoubtedly the two biggies when it comes to search engines. Despite them being fierce competitors, they share so many commons goals. Both the search engines share common roots as they were created by students from Stanford University.

Search Engine Web Crawlers

They go by a variety of names - bots, worms, web spiders, automatic indexers, web robots and web crawlers. What they are really are programs or automated scripts that browse the web in a methodical and automated manner. They are known best as web crawlers because that is what they do – 'crawl' a website in order to know what it contains.

On-Page Search Engine Optimization (SEO) Primer

Once your small business has an established website, you’ll find that the top three search engines (Google, Yahoo, MSN) will provide the bulk of your traffic – with Google probably sending you more visitors than all other sources combined. Sure, you can submit to directories and exchange links with other websites, but they will not directly provide much traffic. Now, it’s probably fair to say that you should focus almost all of your online marketing efforts to ranking well in the most popular search engines.

Off-Page Search Engine Optimization (SEO) Primer

In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first. These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.

Importance of Linking Building For SEO

The easiest way of improving your ranking in the search engines is to let them know that your site is important. How do you do that? Well, the best way is through the process of link building. Link building is the practice of encouraging other websites to link to your own website. If other websites are linking to your website, your “link popularity” will increase, search engines will deem your website important, and in turn, you should receive more traffic.

3 Step Search Engine Optimization

As it has been repeated ad-nauseum: the key to good Internet ranking is SEO or search engine optimization. If your website is well organized and designed to bring in those web crawlers, you've got it made. Here's the way it operates: the better optimized the website, the higher the ranking in the search engine and the more traffic that your website has and therefore the more profit your website generates.

Article Marketing and Search Engine Optimization (SEO)

It’s vital to let search engines know how important your website is. You can accomplish this through a broader branch of online promotion call search engine marketing. One area of search engine marketing is article writing and syndication, and it works wonders for building backlinks to your website, as well as providing good content for your website’s visitors.

Where Did My Website Go? An Explanation to Search Engine Results

There are many reasons why your website’s position in the search engine results will vary. One day your website could be in the top 10 for a particular key phrase, and the next day you’re not on the first page. Changes to a website’s rankings are constantly occurring because changes on the Internet are constantly occurring. But, we can narrow the cause of the change down to four different sources.

Spamdexing and Search Integrity

Do you find tons of information on the subject you were looking for? Or do you just find a lot of gibberish on the sites you open? Well, most people think they've been wrong about the way they typed in their search words so they go back and try and it's the same old nonsense that comes up again. This happens everywhere. For a nugget of good information, you have a sea of…well, spamdex.

Website Design

How to Choose a Domain Name for Your Business

A website’s domain name (also know as a website address or URL) is an important consideration when developing your online presence. Choosing an appropriate domain name is the first step in the process of building online credibility. Remember to choose carefully because this online address may be where your business resides for the rest of its operating life.

Keeping Your Website Simple is Most Effective

What do the Internet’s most profitable websites such as Dell, Amazon and Yahoo all have in common? They are plain, simple, and easy to use. The most effective web sites do not employ fancy graphics or animations to sell their products and services because these distractions take away from the goal of a website – selling! Your goal is to sell your products, services, and yourself – not impress people with your technical prowess.

Internet Marketing

Search Engine Optimization

Website Design

More Articles: